Digital Marketing Specialist - Cashwagon


Basic Information
Title
Digital Marketing Specialist
Employer
Cashwagon
Employment Type
Full Time
Location
Colombo
Job Description
  • Campaign strategy
    • Identifying business or company objectives and advising on suitable measurement strategies
    • Bench-marking performance across all online channels and advising on KPIs
    • Using methodical performance analysis to influence/support campaign strategies
  • Reporting and Analysis
    • Developing custom marketing dashboards concepts for business or company reporting via Excel
    • Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
    • Analyzing the effect or different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
    • Analyzing online user behavior, conversion data and customers journeys, funnel analysis and multi-channel attribution.
    • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
    • Performing ad-hoc analytics and conversion optimization consultancies for business or company and influencing conversion optimization strategies with solid analytical data
  • Business focus Delivering regular reporting and analysis documentation to international team and presenting findings or test results via conference calls.(Optional)
  • Analytical and technical
    • Providing consultancy on campaign tagging and additional on-site tracking
    • Spotting potential to implement innovative new methodologies and improve analytical procedure
    • Using available data sources to deep dive and troubleshoot campaign(and overall)Performance issues and propose methodical optimization tests, both on-site and campaign based
  • Communication
    • Collaborating with the design and development teams for on and off-site conversion optimization projects
    • Collaborating with the search and social teams to enhance business or company reporting and performance measurement and conduct detailed analysis work when required.
Requirements
  • High level of experience working with analytical software(e.g Google Analytics etc.)
  • High level of experience in handling optimizing FB business manager and campaigns
  • High level of experience in data analysis techniques and advanced Excel
  • Experience in working within a marketing /finance environment is preferred
  • High level of experience working with Google Adwords and other paid search platforms
  • Strong proficiency with Microsoft Word and PowerPoint for producing business or company reports and presentations
  • Experience in identifying and validating strategic and tactical marketing objectives
  • High level of experience in measuring and analyzing online marketing campaigns including:natural and paid search, email, affiliate, display and social
  • 1-2 years of experience in Digital Marketing Industry is a must
  • Degree or relevant qualification marketing or Digital marketing AdWords certifications(preferred)
  • About Employer

    We are an international Company engaging in online consumer financing. The company provides instant and premium financial solutions in response to the everyday and immediate financial needs of the Sri Lankan people with offices across Asia and Europe. Our Team in Sri Lanka consists of top performing individuals handpicked from highly reputed Companies in Finance, Banking and IT sectors. We seek dynamic individuals with the right attitude, qualifications and experience, who will uncover their true potential and enable our Company to be in the forefront of the online consumer financing in Sri Lanka.








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